Indie films, short for independent films, used to garner very little attention. Without the backing and promotion of a large, moneyed studio, most languished in obscurity. There are a couple of festivals devoted to these films, but those that were not shown at them were generally ignored by most of the viewing public.

Formerly, the biggest way one of them could gain some attention was when people that like them, talked about them. Cinema lovers are always on the look out for great movies. Once they found one, they frequently shared the details on it with fellow movie fans. Such promotion sometimes helped these flicks get a little more interest, but just on a very limited level.

The ever increasing popularity of the Internet, though, has suddenly made it much easier to garner affection for these movies. By spending a little bit of time online, the makers have a fast and inexpensive means with which they can promote their film.

By using various means on the web, you can easily market a great, independent movie. A good website, with details about the film and trailers can be created, very cheaply. Even just a short blog entry, with some enticing details can help get the movie some more attention. All of these eliminate the need for a huge advertising budget.

The web also makes it much easier for people that like a film to quickly let others know. Their reach has also been expanded far more than it used to be. They can give their opinions on many different sites, such as Facebook, MySpace and Twitter. These social media users can disseminate information in a very rapid fire manner.

Thanks to the rapid growth of modern technology, indie films can now be promoted very effectively. Producers no longer have to worry about investing a ton of their available budget in pricey marketing plans. A wise person will just use the Internet to help his film get almost as much attention as a Hollywood blockbuster.

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The way films are promoted and marketed has been dramatically changed by the prevalence of film clips & reviews of top indie movies on the internet. The number of web sites and blogs devoted to independent films has grown. There are no longer barriers to entry in starting such an internet presence. With this new paradigm, the convergence of personal computers, cell phones, and portable media players have replaced the studio marketing department.

It used to be that an independent film would need a marketing campaign designed and implemented by professionals to promote a film. Expensive advertising in print media and television would be purchased. Actors would make the rounds of the late night talk shows. Now independent film makers leverage the popularity of film festivals, social networking web sites, and web blogs to generate a buzz about a film. The buzz is essentially the best advertising that money can’t buy.

Film making has never been easier. Digital cameras are relatively inexpensive. Improvement in technology have made it possible to make a movie without a large crew and expensive equipment. Budding film makers are showing their work on the internet at no cost.

Independent film festivals have played an important role in this new film marketing paradigm. Blogs and web sites promote the film festivals. Independent film makers work the film festivals. There are podcast of film festival events. The activities of blogs, festivals and podcast creates a synergy that old fashioned studio movie promoters could have only dreamed about.

The various pieces of technology are all merging. For instance, cell phones have become more like small personal computers. It is becoming more common for people to post to social networking sites and download movies and music from their phones. Cell phones and mp3 players now have cameras and can interface to personal computers.

The role of film blogs and networking internet sites who distribute film clips & reviews of top indie movies is going to continue to grow. Eventually they will totally replace the job of the newspaper film critic.

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