Unless you’ve been on another planet for the past ten months, you must have seen the buzz surrounding the Amazon Kindle. In February 2009, Amazon launched their Kindle 2 reader. A little later, in June, the large format Kindle DX was released.
The Kindle is now Amazon’s top selling product – something it achieved in an very short time indeed. Currently it accounts for 60% of all e-book reader sales in the U.S. market. Amazon recently launched the Kindle 2 onto the worldwide stage, selling to over 100 countries around the globe. It seems highly likely that its domestic success will be repeated internationally.
The Kindle is now practically synonymous with e-book readers – but it’s not the only reader on the market. Manufacturers of personal consumer electronic devices – such as Sony, Microsoft, Apple and even Barnes and Noble now – all want their share of the market and have their own readers ready for launch in the near future. Competition for this new market is going to be savage. It’s a real compliment to Amazon that almost any e-book reader which shows any potential is instantly dubbed the “Kindle Killer”.
The current ticket price for the Kindle 2 is $ 259. That’s $ 100 less than the $ 359 February launch price – but it’s still a fairly hefty sum. A lot of industry watchers are suggesting that a sales price around about the $ 150 mark is what’s needed to move e-book readers out of the high tech gadget market and into the mainstream retail arena. The enhanced levels of competition that seem likely for next year will certainly lead to reduced prices – which could mean that the $ 150 sales price will be achieved during 2010.
If you’ve been considering treating yourself to a Kindle but have been holding off due to the cost of the device, then it might be worthwhile looking at the overall financial picture. E-books generally cost a fair a bit less than traditional paper books. They don’t use paper, ink or bindings and have no delivery costs. If you get through a book a week then you could recoup the price of your Kindle in just a few months.
Better even than cheap e-books, there is a large selection of free books available for the Kindle on Amazon’s website. A lot of these are out of copyright classics such as Moby Dick, Sherlock Holmes, Gullivers Travels etc. – but you can also choose from recent releases which are being promoted by publishers. There are also a great many books for the Kindle which are available for a purely nominal charge – as low as $ 0.01. So, by taking advantage of free and low cost e-books for your Kindle, you could pretty quickly recover the purchase price of the device.
Discover how you can easily and legally download free Kindle ebooks and make your Kindle reader pay for itself in no time.
