I have done what any self applied music marketing article writer should do, I have researched the subject of online music promotion as thoroughly as I could before writing the first sentence. I need to say that the endless social media sites and articles about music promotion all say very similar things when it comes to basic musical promotion. I will condense this concisely into what I have found to be the following ten top factors for marketing your music: 1. Join a myspace and facebook (Facebook, Myspace . com, Bandcamp, Reverbnation, Soundcloud, Twitter etc) account. Two, Build an online website about your alternative band, 3. Remodel your site and user profiles to identify with the indie music crowd as typically as possible, Four, write an excellent biography, 5. write a great press-release (inc Electronic digital Press Kit), 6. make online videos and upload to Youtube, 7. offer tunes on free download media websites, eight. communicate with other bands and local artists, 9. communicate with your “music fan base’, ten. don’t spam or be too bull-headed in using your potential public music marketing.

Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter’s apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.

There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace’s ‘Musik Chart’ and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won’t have to be brilliant or perhaps that original- just ‘ good and decent’. Nonetheless, longevity may not be much of a problem for some as earth’s going to end in 2012 according to the Mayans, right?

The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ‘ I do-everything-music master’ modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.

Can this research really go hand-in-hand with the type of thought-processes necessary for the effective use of online promotional techniques? Is one able to individually embody musician, management and Public relations department? It cannot be disputed that creativity running a business exists equally as it will in music. However it is a different type of creativity altogether. Precisely what is definitely an undiscovered genius with a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is a maven at social media SEM with Web optimization knowledge and form a partnership. Can’t think of anything better for a modern musician.

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